Why You Should Use Social Media to Market Your Rentals
The competitive times today demand the use of the Internet when communicating with your tenants and marketing your rentals. Property management in San Diego will let you know that people are increasingly relying more on the internet to find rental homes or apartments, pay bills, and check reviews of rental services. Be it large apartment communities or small multi-unit rental properties, using digital media to promote your services is always beneficial.
- Research shows that 64% of apartment residents used an online listing site to find their apartment. Landlords can take a cue from this and use Craigslist or any other rental listing site to advertise your rentals. But don’t forget to include a link to your website or you could be taken for a scammer.
- For researching apartments or for property management services San Diego residents rely on apartment community websites. If a landlord has a website for rentals, he must include a list of available units, a page for amenities and a page for floor plans.
- Most people look at the websites on their PC and not phones. So make sure your website is fully optimized for both PC and cell phones so that prospective tenants can look at it more easily. Professional property management services too should have responsive web designs to cater to all kinds of people.
- About one-third of all tenants pay rent through their smartphones. Online rental payment services make life easier for both tenants and landlords and make it more convenient to keep track of payments. If you’re not using one, then you’re losing out.
- 74% of people check online reviews and ratings when apartment hunting. San Diego rental property management companies and landlords should always try to stay on top of their online reputation by responding to queries and feedback and deal with grievances quickly. Make sure to respond to both positive and negative comments.
Social media platforms like Twitter and Facebook are good to make announcements about services but you must also make use of other online services for tenant information or tracking of rent payment if you want to stay on top of your game.